Mobile + Web App - 2025
LocalTourist
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LocalTourist allows users to explore local events, restaurants, and attractions, nearby based on their itinerary, but also allows you to search for events, restaurants, and attractions by name.
User's can navigate between two views, a list view and a map view, to view the local events, restaurants, and attractions.
The search results will be displayed based on the user's search query and itinerary details, or predefined account location.
Discovery
The problem that was identified was that there is a gap in providing a comprehensive, all-in-one platform that seamlessly integrates trip planning, booking, and real-time updates, along with personalized recommendation for travelers all in one place.
I began by reviewing online sources like Google, Reddit Forums, Facebook Groups. Patterns started to emerge:
Despite the abundance of travel apps, there is a significant gap in providing a comprehensive, all-in-one platform that seamlessly integrates trip planning, booking, real-time updates, and personalized recommendations in one place..
The goal of the project was to design a comprehensive, all-in-one platform that seamlessly integrates trip planning, booking, real-time updates, and personalized recommendations without the need to juggle multiple platforms or deal with outdated information.
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Based on research, the persona captures key user behaviors, needs, and pain points to inform design decisions and improve usability.
Age: 30
Location: Austin, TX
Occupation: Marketing Manager
“I want a single app that lets me discover and plan local experiences on the go, without juggling multiple platforms or dealing with outdated information.”
Sarah is a tech-savvy professional who loves exploring new places and enjoys spontaneous weekend trips. She prefers planning trips on the go rather than months in advance, and values authentic local experiences over tourist traps. As someone who frequently travels for both work and pleasure, she's looking for a streamlined way to discover, plan, and manage her travel experiences all in one place.
Goal: The goal is to provide a comprehensive, all-in-one platform that will handle trip planning, booking, and real-time updates, along with personalized recommendation for travelers all in one place
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Mapping out the overall user experience helped identify key interactions, pain points, and moments of delight. This high-level view ensured the design aligned with user needs and real-world scenarios.
Zooming in on specific moments in the journey allowed for a deeper understanding of user behavior, emotions, and potential roadblocks. These insights guided more thoughtful and intuitive design decisions.
Ideate
I kicked off ideation with Crazy 8s, sketching eight quick ideas in eight minutes. This fast-paced approach helped generate diverse solutions and break past initial assumptions.
Next, I structured the app’s Information Architecture, ensuring clear navigation and intuitive user flows for a seamless experience.
Wireframing & Prototype
Each screen reflects a direct response to the challenges discovered in user research—like finding lighting accommodations, receiving safety alerts, and planning evening walks. The wireframes laid the groundwork for a mobile experience focused on safety, clarity, and confidence.
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